UK medical cannabis: potency keeps rising as its price premium narrows

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UK medical cannabis: potency keeps rising as its price premium narrows


Since early 2022, the flower dispensed in England has become 35% stronger, from 18.4% to 24.9% THC on average. The price of a gram barely followed: £6.13 then, £6.59 now. So every milligram of THC costs patients 21% less, and almost none of that came from list-price cuts: stronger flower simply is not priced proportionally higher, and the recent cuts land hardest on the most potent products. Here is where UK medical cannabis prices stand, in five charts, from our UK market report and our webinar on how UK brands compete.

24.9%
average THC of flower, 2025 Q4
from 18.4% in 2022 Q1
£6.59
mix price per gram, 2025 Q4
from £6.13; peak £6.73
2.63p
per mg of THC
from 3.34p, −21%
−3.5%
like-for-like flower list price
Oct 2025 → Aug 2026

• 1 · Potency and the mix price

Patients pay about the same for a gram, but get far more THC in it

Hold every product at one list price and track what patients actually received, and the mix price per gram rises from £6.13 to a £6.73 peak at the end of 2024, then eases to £6.59. Over the same quarters the price per milligram of THC falls almost without a break, from 3.34p to 2.63p.

The gram rose 7.5% while a milligram of THC fell 21%
Mix price of flower dispensed in England (left axis) and price per mg of THC (right axis), per quarter, at constant August 2026 list prices
Mix price per gram (left axis)Price per mg of THC (right axis)
£5.802.4p£6.102.7p£6.403.0p£6.703.3p£7.003.6p£ per gramp per mg THCQ12022Q2Q3Q4Q12023Q2Q3Q4Q12024Q2Q3Q4Q12025Q2Q3Q42022 Q1 · £6.13£6.132022 Q2 · £6.062022 Q3 · £5.922022 Q4 · £5.92£5.922023 Q1 · £6.042023 Q2 · £6.102023 Q3 · £6.292023 Q4 · £6.40£6.402024 Q1 · £6.452024 Q2 · £6.432024 Q3 · £6.572024 Q4 · £6.73£6.732025 Q1 · £6.712025 Q2 · £6.712025 Q3 · £6.642025 Q4 · £6.59£6.592022 Q1 · 3.34p3.34p2022 Q2 · 3.28p2022 Q3 · 3.17p2022 Q4 · 3.13p3.13p2023 Q1 · 3.06p2023 Q2 · 3.03p2023 Q3 · 3.04p2023 Q4 · 3.02p2024 Q1 · 3.00p2024 Q2 · 2.95p2024 Q3 · 2.95p2024 Q4 · 2.94p2.94p2025 Q1 · 2.92p2025 Q2 · 2.85p2025 Q3 · 2.75p2025 Q4 · 2.63p2.63p
Every SKU is held at its August 2026 list price, so both lines move only with the mix patients chose, never with list-price changes. Price per mg is weighted across SKUs with a declared THC. Sources: NHSBSA FOI_03941 + FOI-03965; MedBud formulary; CannaMonitor product index.

The engine is potency. Flower under 20% THC was 58% of volume in 2022 Q1 and 7% by 2025 Q4; flower at 28% and over went from nothing to 29%. Stronger flower was not priced proportionally higher, so each step up the potency ladder made THC cheaper.

Flower at 28% THC and over: 0% of volume in 2022, 29% at the end of 2025
Share of flower volume by declared THC band, % (bars), and volume-weighted average THC (line, right axis)
Under 20% THC20–24% THC24–28% THC28% and over THCAverage THC (right axis, values on top)
0%10%25%15%50%20%75%25%100%30%Avg THCQ12022Q2Q3Q4Q12023Q2Q3Q4Q12024Q2Q3Q4Q12025Q2Q3Q42022 Q1 · Under 20% THC · 57.7% of flower volume582022 Q1 · 20–24% THC · 39.8% of flower volume402022 Q1 · 24–28% THC · 2.4% of flower volume2022 Q2 · Under 20% THC · 60.1% of flower volume602022 Q2 · 20–24% THC · 36.8% of flower volume372022 Q2 · 24–28% THC · 3.1% of flower volume2022 Q3 · Under 20% THC · 45.5% of flower volume462022 Q3 · 20–24% THC · 52.8% of flower volume532022 Q3 · 24–28% THC · 1.7% of flower volume2022 Q3 · 28% and over THC · 0.0% of flower volume2022 Q4 · Under 20% THC · 44.2% of flower volume442022 Q4 · 20–24% THC · 52.5% of flower volume522022 Q4 · 24–28% THC · 3.3% of flower volume2023 Q1 · Under 20% THC · 26.4% of flower volume262023 Q1 · 20–24% THC · 60.2% of flower volume602023 Q1 · 24–28% THC · 13.4% of flower volume132023 Q1 · 28% and over THC · 0.0% of flower volume2023 Q2 · Under 20% THC · 26.0% of flower volume262023 Q2 · 20–24% THC · 55.5% of flower volume2023 Q2 · 24–28% THC · 18.5% of flower volume192023 Q2 · 28% and over THC · 0.0% of flower volume2023 Q3 · Under 20% THC · 24.9% of flower volume252023 Q3 · 20–24% THC · 48.5% of flower volume2023 Q3 · 24–28% THC · 26.2% of flower volume262023 Q3 · 28% and over THC · 0.3% of flower volume2023 Q4 · Under 20% THC · 24.0% of flower volume242023 Q4 · 20–24% THC · 42.1% of flower volume422023 Q4 · 24–28% THC · 28.6% of flower volume292023 Q4 · 28% and over THC · 5.3% of flower volume2024 Q1 · Under 20% THC · 14.6% of flower volume152024 Q1 · 20–24% THC · 48.2% of flower volume482024 Q1 · 24–28% THC · 30.3% of flower volume302024 Q1 · 28% and over THC · 6.9% of flower volume2024 Q2 · Under 20% THC · 13.3% of flower volume132024 Q2 · 20–24% THC · 39.1% of flower volume392024 Q2 · 24–28% THC · 36.9% of flower volume372024 Q2 · 28% and over THC · 10.7% of flower volume112024 Q3 · Under 20% THC · 10.3% of flower volume102024 Q3 · 20–24% THC · 42.7% of flower volume432024 Q3 · 24–28% THC · 33.2% of flower volume332024 Q3 · 28% and over THC · 13.7% of flower volume142024 Q4 · Under 20% THC · 11.3% of flower volume112024 Q4 · 20–24% THC · 40.5% of flower volume412024 Q4 · 24–28% THC · 30.5% of flower volume2024 Q4 · 28% and over THC · 17.7% of flower volume182025 Q1 · Under 20% THC · 10.4% of flower volume102025 Q1 · 20–24% THC · 42.6% of flower volume432025 Q1 · 24–28% THC · 29.3% of flower volume2025 Q1 · 28% and over THC · 17.8% of flower volume182025 Q2 · Under 20% THC · 8.3% of flower volume2025 Q2 · 20–24% THC · 41.1% of flower volume412025 Q2 · 24–28% THC · 31.5% of flower volume2025 Q2 · 28% and over THC · 19.1% of flower volume192025 Q3 · Under 20% THC · 7.8% of flower volume2025 Q3 · 20–24% THC · 36.1% of flower volume362025 Q3 · 24–28% THC · 32.7% of flower volume332025 Q3 · 28% and over THC · 23.4% of flower volume232025 Q4 · Under 20% THC · 6.7% of flower volume2025 Q4 · 20–24% THC · 29.1% of flower volume292025 Q4 · 24–28% THC · 35.6% of flower volume362025 Q4 · 28% and over THC · 28.6% of flower volume292022 Q1 · average THC 18.4%18.42022 Q2 · average THC 18.5%18.52022 Q3 · average THC 18.6%18.62022 Q4 · average THC 18.9%18.92023 Q1 · average THC 19.7%19.72023 Q2 · average THC 20.1%20.12023 Q3 · average THC 20.6%20.62023 Q4 · average THC 21.1%21.12024 Q1 · average THC 21.5%21.52024 Q2 · average THC 21.8%21.82024 Q3 · average THC 22.3%22.32024 Q4 · average THC 22.9%22.92025 Q1 · average THC 23.0%23.02025 Q2 · average THC 23.6%23.62025 Q3 · average THC 24.1%24.12025 Q4 · average THC 24.9%24.9
Volume = grams dispensed. THC band from the declared THC on each product. In Canada and Australia typical flower sits nearer 30% THC, so the UK has room to keep rising. Hover a segment for its value.

• 2 · Origin

Where flower is grown sets the price of THC more than potency does

Plot every THC-dominant flower SKU dispensed in England in 2025 by price and potency, and the relationship is loose: each extra £1 a gram buys only about 0.9 points of THC (r = 0.29). The same 25% THC flower is listed anywhere from about £4 to £9. Origin explains more of the spread.

Canadian flower buys more THC per pound than Portuguese or UK-grown flower
Each bubble is a flower SKU, sized by 2025 volume and coloured by country of cultivation; ringed dots mark each origin’s volume-weighted average; dashed line = trend across all SKUs
South Africa
2.50p
per mg THC · £5.69/g · 22.8%
Canada
2.59p
per mg THC · £6.84/g · 26.4%
N. Macedonia
2.67p
per mg THC · £6.84/g · 25.6%
Portugal
2.80p
per mg THC · £6.06/g · 21.7%
Spain
2.95p
per mg THC · £6.37/g · 21.6%
UK
3.67p
per mg THC · £7.83/g · 21.4%
15%20%25%30%35%£4£5£6£7£8£9£10List price per gramTHCCanada average · £6.84/g · 26.4% THC · 2.59p per mgCanadaPortugal average · £6.06/g · 21.7% THC · 2.80p per mgPortugalUK average · £7.83/g · 21.4% THC · 3.67p per mgUKN. Macedonia average · £6.84/g · 25.6% THC · 2.67p per mgN. MacedoniaSpain average · £6.37/g · 21.6% THC · 2.95p per mgSpainSouth Africa average · £5.69/g · 22.8% THC · 2.50p per mgSouth Africa
THC-dominant flower (12% THC or more) dispensed in England in 2025, 787 SKUs, at August 2026 list prices. Grey = other or unknown origin. Pence per mg = weighted £/g ÷ (weighted THC% × 10). Sources: NHSBSA FOI_03941 + FOI-03965; CannaMonitor product index; MedBud formulary.
  • Canada costs more per gram, less per milligram. £6.84/g at 26.4% THC is 2.59p per mg, 7.5% cheaper than Portuguese flower (£6.06/g, 21.7%).
  • UK-grown flower carries a domestic premium. £7.83/g at 21.4% THC makes it the most expensive THC on the formulary, 3.67p per mg, about 40% above Canada.
  • South Africa is the value origin. The lowest price per gram among the larger origins, £5.69, and the cheapest THC at 2.50p per mg.
Imports follow the cheap THC. The UK imported 30.1 tonnes of flower in 2025, double 2024. Canada shipped 57% of it, most of it direct rather than through EU processors, and South African shipments tripled. Home Office import data, by exporting country.

• 3 · The price ladder

The middle of the price ladder emptied, and the list-price cuts landed at the top

The price mix has split in two. The £5–6 band, once the default, fell from 52% of flower volume to 33%. Flower at £7 and over grew from 16% to 38%, and sub-£5 flower from 2% to 8%. A new launch now prices against both a premium and a discount anchor.

£5–6 flower: 52% of volume in 2022, 33% at the end of 2025
Share of flower volume by list price per gram, %
100%
75%
50%
25%
0%
10%2022 Q1 · £8+ · 10%
7%2022 Q1 · £7–8 · 7%
29%2022 Q1 · £6–7 · 29%
52%2022 Q1 · £5–6 · 52%
2022 Q1 · <£5 · 2%
20%2023 Q4 · £8+ · 20%
9%2023 Q4 · £7–8 · 9%
29%2023 Q4 · £6–7 · 29%
41%2023 Q4 · £5–6 · 41%
2023 Q4 · <£5 · 1%
25%2024 Q4 · £8+ · 25%
13%2024 Q4 · £7–8 · 13%
28%2024 Q4 · £6–7 · 28%
31%2024 Q4 · £5–6 · 31%
2024 Q4 · <£5 · 4%
20%2025 Q4 · £8+ · 20%
18%2025 Q4 · £7–8 · 18%
21%2025 Q4 · £6–7 · 21%
33%2025 Q4 · £5–6 · 33%
8%2025 Q4 · <£5 · 8%
2022 Q1
2023 Q4
2024 Q4
2025 Q4
<£5£5–6£6–7£7–8£8+
Bands are lower-inclusive, at constant August 2026 list prices. Hover any segment for its value.

List prices themselves have only started to move. Comparing the same products in the October 2025 and August 2026 formularies, four in five flower SKUs and 19 in 20 oils kept their price. Where prices moved, they moved a lot: the median flower cut was 16%. Like-for-like, flower fell 3.5%, vapes 3.0% and oils 0.3%.

Flower at 28% THC and over fell 7.7%; flower under £6 a gram barely moved
Like-for-like list price change, flower, October 2025 → August 2026
By THC band
Under 20% THC
Under 20% THC · −0.1% · 93 SKUs
−0.1%93 SKUs
20–24%
20–24% · −2.1% · 118 SKUs
−2.1%118 SKUs
24–28%
24–28% · −4.9% · 134 SKUs
−4.9%134 SKUs
28% and over
28% and over · −7.7% · 36 SKUs
−7.7%36 SKUs
By list price per gram
Under £6
Under £6 · −0.3% · 107 SKUs
−0.3%107 SKUs
£6–7
£6–7 · −3.1% · 93 SKUs
−3.1%93 SKUs
£7–8
£7–8 · −4.7% · 78 SKUs
−4.7%78 SKUs
£8 and over
£8 and over · −4.7% · 122 SKUs
−4.7%122 SKUs
400 flower SKUs priced in both MedBud formulary snapshots: 321 unchanged, 75 cut, 4 raised. Tier = August 2026 list price per gram.

Formulary averages fall faster than like-for-like prices because new products arrive cheaper: the average listed flower went from £7.10 to £6.71 a gram. Vapes moved furthest on value: their price per mg of THC fell from 23.2p in 2022 to 7.8p in 2025 Q4 as cartridges got bigger and stronger.

Erosion, not collapse.
The view from our webinar: controlled-drug status, closed clinic formularies and dynamic discounting make a German-style price crash unlikely. The pressure lands on premium, high-THC flower and on UK growers selling at £8 a gram.

• Watch the webinar

Pricing was one of four themes. Watch the full hour.

Arnau Valdovinos and Georgia Glick on how UK brands compete on a crowded formulary: the four ways to win, why consistent supply matters, items versus volume, and where prices go next.

Recorded live on LinkedIn, 6 October 2026 · Open on YouTube

• Go further

The rest of the UK story

England only, and pharmacy submission is manual, so volumes are a floor. Values use constant August 2026 list prices unless stated. Sources: NHSBSA FOI_03941 and FOI-03965 (items dispensed, 2021–2025); MedBud formulary snapshots (October 2025, February 2026, August 2026); CannaMonitor UK product index; Home Office import data. More analysis in Cannamonitor Insights.

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